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Chicago Tribune (IL) - October 25, 1989


Services for Leo Stanton Singer, 75, former president of the Miracle White Co., and a crusader against violence on television, will be held at 2:30 p.m. Wednesday in Temple Sholom, 3480 N. Lake Shore Dr

A resident of the Near North Side, Mr. Singer died Monday in Northwestern University Hospital.

Mr. Singer founded Miracle White, a Chicago-based manufacturer of laundry products, in 1960. He began his campaign against television violence in 1973, when he announced that his company, which spent about $2 million a year on television advertising, would withdraw all advertising on violent TV programs. He then canceled at least 100 of his company's commercials on network and local television.

Mr. Singer once declared: ''We will not advertise on any show which purports to do so much damage to the people of our country. We feel that it's time that television be shown there is more to life than just profits. We feel it is time that they're shown that there are some sponsors who care more about life than just looking at the bottom line.''

Mr. Singer sold Miracle White to Beatrice Foods in 1967, but he continued as president of the Miracle White division of Beatrice during his anti-TV- violence campaign and until his retirement in 1977.

He is survived by his wife, Hortense; two sons, John Singer and William A. Stone; three daughters, Barbara, Sandra and Susan Jacobs; two brothers; and a sister

Chicago Tribune (IL)
Date: October 25, 1989
Author: Katherine Seigenthaler.
Page: 13
Record Number: 10*25*CHTR5896



Chicago Sun-Times (IL) - October 25, 1989

Deceased Name: Leo S. Singer, 75, founder, ex-head of Miracle White

Leo Stanton Singer, 75, a retired businessman who was active in the campaign to get violence off of radio and television, died Monday in Northwestern Memorial Hospital.

Mr. Singer, of the Near North Side, was founder and president of the Miracle White Co., a detergent manufacturing business that merged in 1967 with Beatrice Foods. He retired from the business in 1977.

A native of Superior, Wis., Mr. Singer came to Chicago in the 1940s after attending Lake Superior Teachers College in his home state.

Before founding Miracle White in 1960, Mr. Singer worked as a manufactuers representative, a knife salesman and in numerous other jobs, according to a stepson, William Stone.

"Then one day he got the idea (for the detergent company) and built on it," said Stone. "His is a real Horatio Alger story."

In the 1960s campaign to rid the airwaves of violence, Stone said his stepfather appeared on several television programs, including the NBC "Today Show."

Mr. Stone was on the boards of the Gastro Intestinal Research Foundation at the University of Chicago, Denver's National Jewish Hospital and Friends of Radiology at Stanford University. He was a member of the Standard Club, Bryn Mawr Country Club and the Tamarisk Country Club.

Other survivors include his wife, Hortense; a son, John; two daughters, Barbara and Sandra; a stepdaughter, Susan; two brothers, Merton and Edward, and a sister, Beverly.

Services will be at 2:30 p.m. today at Temple Sholom, 3480 N. Lake Shore. Burial will be in Rosehill Mausoleum.

Chicago Sun-Times (IL)
Date: October 25, 1989
Author: Leon Pitt
Page: 62
Record Number: CHI379255





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